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French supermarket giant E.Leclerc has announced it will sell fuel at a lower price at the weekends, in a bid to 鈥減rotect the purchasing power of people in France鈥�.

CEO Michel-Edouard Leclerc the chain would sell petrol 鈥渁t cost price鈥�from this weekend鈥�, as the summer holiday period begins.

It will last until August 13 and apply at the supermarket鈥檚 696 service stations to help with 鈥渢ensions in the market鈥�, he said.

Mr Leclerc said the measure was a 鈥渉elping hand鈥� so that drivers who are planning long journeys to go on holiday or to see their family will not be penalised by high fuel prices. He said the offer was 鈥渙pen to everyone鈥� and that 鈥測ou do not need to go into the store鈥� to benefit.

E.Leclerc has already had several other cost-price fuel campaigns, including in March this year. It also ran a similar offer in summer last year, but only during the 鈥榗rossover鈥� weekend between July and August.

In a statement, the supermarket said: 鈥淭his is the first time that the brand has run this operation during seven consecutive weekends during the major [summer] holidays.鈥�

It said that it wanted to 鈥減rotect the purchasing power of drivers鈥�[as prices] are seeing a downward trend, but remain too high for many drivers, in the context of still-high prices everywhere else.鈥�

Fuel prices had started to drop over the past few weeks and had stabilised at 鈧�1.66-鈧�1.67 per litre.

However, costs began to rise again last week and had crossed the threshold of 鈧�1.70 per litre. SP95-E10 specifically remains stable, but still high, at more than 鈧�1.84 per litre.

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