Leclerc opens city-centre shop with hypermarket prices in south France
'Small shops are sometimes up to 30% more expensive than hypermarkets,' a representative said, adding that the chain wants to change that
Leclerc is branching out by opening a new city-centre shop in Draguignan
Grand Warszawski / Shutterstock
Supermarket giant Leclerc has launched a new shop in the south of France that aims to offer 鈥榟ypermarket prices鈥� in a small city-centre shop.
It is the chain鈥檚 first 蝉耻辫茅谤别迟迟别 (compact supermarket) and has been opened in the town of Draguignan in the Var department.
Lo茂c Faraco, head of the Leclerc in neighbouring town Le Luc and representative of other surrounding stores, said that 鈥渢he idea is to offer as many products as possible at hypermarket prices in the town centre鈥� and to 鈥済o against what has been done up to now鈥�.
鈥淪mall shops are sometimes up to 30% more expensive than hypermarkets,鈥� he told Var Matin.
鈥淛ust because they are local shops that people can walk to, does not mean they should have to pay more.鈥�
There are already three Leclerc click and collect stores in Draguignan but the new 蝉耻辫茅谤别迟迟别 will be the chain鈥檚 first city-centre walk-in shop in the town.
The heads of rival 蝉耻辫茅谤别迟迟别s, such as Spar and U Utile, have said that the new competition may affect their shops.
鈥淚t's never good news when a competitor sets up shop nearby. Especially when they have attractive prices,鈥� said Laurent Pulitano, head of the local U Utile.
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