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French jogger鈥檚 litter selfies led to global scheme

Jogger Nicolas Lem颅onnier thought little of picking up rubbish from the roadside while on a run but posting a photo on Facebook of him doing so has led to a global litter scheme.

Connexion Journalist
Published Modified

The Nantes osteopath said: 鈥淧eople immediately reacted to the photo and things took off!鈥�

He formed a Facebook group, Run Eco Team, with members posting selfies with rubbish... then Facebook founder Mark Zuckerberg got in touch and posted a film on his own page and the number of people joining the scheme rocketed to 50,000 in 103 countries.

There is now also a Run Eco Team app for members to log their efforts.

Nicolas, 35, later joined Mark Zuckerberg for a litter run in Palo Alto, California. 鈥淗e is a nice guy. Everything was very relaxed and natural.鈥�

That run might not be his last with a globally known figure as President Macron鈥檚 officials said he was interested in joining him on a collection run when he has time to do so.

All that is needed are rubber gloves in a light bag and a second bag for the litter.

litter environment practical facebook

litter environment facebook