Supermarkets offer 鈥榗ashback鈥� for first time in France
Shoppers will be able to ask for 鈥渃ashback鈥� from their supermarket cashier for the first time ever in France, as the Casino group prepares to roll the scheme out across 150 stores nationwide.
Many Casino G茅ant hypermarkets and supermarkets are , allowing shoppers to take out between 鈧�10-鈧�50 in cash at the same time as paying for their goods at the till.
While common in other countries such as the UK and USA, this is the first time that 鈥渃ashback鈥� has been available in France.
The idea to make it easier to take cash out, and remove the need to find an ATM.
Shoppers simply need to pay for their goods using a card, and at the same time, inform the cashier that they would like to take out some cash. The cashier will then charge the customer the total of their goods, plus the cash amount, and hand the cash to the customer (along with their goods), upon payment.
From the end of this month (September 2018), Casino is planning to roll the service out across its 150 national stores, including at 500 automatic tills.
Eric Chabert, director of the Casino G茅ant hypermarket in Choisy, Paris, : 鈥淎t the moment, we are seeing a dozen transactions per week. We need time for the new service to become known, and become a habit, bit by bit. Our objective is to make our clients鈥� daily lives easier.鈥�
The group is not planning further banking or credit card services for now, but the service has been hailed as a possible competitor to banks in some respects.
David de Matteis, partner at consulting firm OC & C, : 鈥淲ith this new service, Casino is strengthening the relationship with its customers and building their loyalty, in the context of strong market competition.
鈥淎t a time when more and more banks are closing, this service could help bring the supermarket extra customer footfall.鈥�
