麻豆传媒映画

Tests of pavement adverts have been halted in Bordeaux and Nantes after the government said there had not been enough discussion in the two cities, although similar tests in Lyon will continue.

Until now pavement adverts have been banned under the Code de la Route but Lyon start-up Biodegr鈥橝D had won permission for initial tests of small ads made using biodegradable inks or chalk-based paints and stencils in what was aimed to be an 18-month trial.

However, Nantes refused to get involved in 鈥渦seless pollution鈥� and Bordeaux mairie said it had not been consulted. Anti-publicity groups attacked the 鈥榞uerilla advertising鈥� with one saying the 鈥渕ethod may be clean but the purpose is dirty鈥�.