Lidl鈥檚 popular brightly coloured trainers are back on sale in France, seven months after they last created something of an internet sensation - with buyers then selling them online for several hundred euros a pair.
The shoes, in the discount stores鈥� famous middle aisle, in the brand鈥檚 trademark colours, first went on sale last July, and again in December for just 鈧�12.99.
La combinaison parfaite : T-shirt + short molletonn茅 + les tongs ! 馃槉馃憤 La serviette me fait grave de l'oeil ! Et les nouvelles sneakers en 茅dition limit茅e of course! 馃構
— Rob DE FREITAS (@rob_defreitas)
Last year, one internet user in southwest France resold several pairs for 鈧�300 each. Though impressive, it remains well below the record price for a pair - 鈧�1,200 in 2020.
Interest in the latest batch appears to be down, according to reports, with shoes advertised on online classified sites such as Le Boncoin for as much as 鈧�600 a pair.
The chain did not expect the trainers to be a hit. Company director Michel Biero was convinced they would not sell at all. But he sent a few complementary pairs to online 鈥榠nfluencers鈥� and sports stars, including former France, Liverpool and Marseille football star Djibril Ciss茅.
Such was the positive response, he decided to put the trainers in stores. The rest is history.
