The French government has launched a label to promote shops and restaurants that welcome children in a bid to tackle what it calls a “no kids trend”.
The red sticker bears the phrase le choix des familles 2025 (the choice of families 2025) and a logo of a pushchair.
Establishments have been able to display it since early July.
“Welcoming families is not marketing, but a societal choice,” said the government’s high commissioner for childhood, Sarah El Haïry.
She said making children invisible was a “form of violence” towards them.
Proposal to ban child-free venues
Her sentiments have been echoed by socialist senator and former French families minister Laurence Rossignol, who proposes making it illegal to ban children from venues in France and has called for a parliamentary debate on the subject.
However, some 54% of 鶹ýӳ are in favour of adult-only spaces, y in May, which also found that 84% of people think "parents too often let their children disturb the peace of others".
While the trend is, for now, limited in France, with ‘adult-only’ spaces accounting for just 3% of the offering, it is on the rise.
“There has indeed been a noticeable increase in places labeled ‘no kids’ in France in recent years,” said historian Sylvain Wagnon, professor of education sciences at the University of Montpellier, who has researched the changing role of children in public spaces.
“Although still marginal, the phenomenon is rapidly expanding and now affects more and more sectors: hotels, restaurants, festive events, cruises, and amusement parks.”
He attributes the rise to a growing intolerance for children in public spaces.
“Some adults reject behaviours perceived as disturbing in children, such as crying or restlessness, which fuels the demand for ‘no kids’ spaces.
“[There has also been a] decline of children's presence in public spaces. Since the 1980s, children have been increasingly confined to safe, designated zones (playgrounds, schools), reducing their visibility.”
He said this form of discrimination against children – “infantism” – “is becoming normalised” and “is rarely questioned in our society”.
'A break from children'
The growing adult-only trend is “based on a marketing strategy targeting adults in search of peace and quiet, often at the expense of children’s presence”, he added.
Vanessa Lewis, who runs B&B Domaine Les Roullets in Provence’s Luberon Valley has an adult-only policy “to preserve the serenity for all guests”.
“This definitely seems to be a selling point for travellers – including travellers with children, who often comment that, if they are escaping for a break from their children, they don’t want to have to deal with other people’s children,” she said.
Other business-owners have gone adult-only for practical reasons.
“Putting up child barriers would have completely blocked the view [from the lodges] when guests relax in the jacuzzi. Also our pool is not secured for children,” said Anne-Caroline Frey, founder of Loire Valley Lodges in the Duporterie Forest.
Deciding to go adult-only was “a risky choice” in the beginning, she said.
“Now after five years, I realise that our customers, who come here 90% of the time to celebrate an important moment or to rest and enjoy nature, the sound of silence, the sounds of the trees, really appreciate the adults-only rule.”
She has noticed an increase in adult-only places in France, and thinks there is a place for them.
“As a mother of seven and a grandmother, I love kids. But I have always tried to find moments specially dedicated to kids, and also moments with my husband, just him and me.”
Maya Dorsey, from California, is bringing up two children, aged four and two, in Paris. She said the city is child-friendly, but could still do better in some respects.
“It lacks some of the practical conveniences that make daily life easier for families,” she explained.
“Basic facilities such as changing tables in public restrooms – especially in restaurants – are not common.”
A growing normalisation of child-free spaces could have a wider impact on French society, according to Mr Wagnon.
“By excluding children from public life, we limit interactions between generations, which undermines social cohesion.”
He supports a ban on child-free or adult-only spaces.
“Excluding children solely because of their age amounts to denying their status as rights-bearing individuals. Would we accept this for elderly people or other societal groups? These ‘no kids’ spaces go against the idea of building a shared and inclusive society.
“Rather than banning children, it would be better to improve the design of public spaces to meet the needs of everyone – including the youngest members of society.”
Reader reactions to ‘adult-only’ and ‘no-kids’ spaces
The majority of Connexion readers who responded to news of the child-friendly label said they supported adult-only spaces.
“With little control over the behaviour of children by parents, teachers etc, I firmly support no kids places. Many restaurants in the UK ban children under 14. This should be the case across Europe.” RC
“I am all for child-free spaces. There should be some premises where it is possible to have a quiet adult meal without a child banging the table with its spoon.” KG
“Happy to have well behaved children in public spaces. However, if parents don’t train their offspring to behave in public then they and only they should have to cope with the consequences of their lack of parenting efforts or skills.” MTM
“It's all very well being 'child friendly' but how about a few places being 'adult friendly'?” BS
However, some readers were against the idea of banning children from certain spaces:
“So un-French. Awful.” CPJ
“I wonder how many of those who ask for adult-only hotels/campsites have had children.” JA