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Of 56 products on sale, 30 of them cost less than €15 but the bestseller in the first weekend was a €169 Lip Dauphine watch with chic blue, white and red strap... as seen on President Macron’s wrist during recent appearances. The first weekend’s sales totalled €347,000 with 12% going to fund restoration work at the palace.

De Gaulle used to wear a Lip watch and he gave one to Churchill as a thank you for services to France. After troubled decades the brand is once again being made in Besançon