Carrefour apologises for 鈥渙ffensive鈥� doll advert
French supermarket group Carrefour has been forced to apologise after internet users criticised a 鈥渞acist and sexist鈥� advert for a child鈥檚 doll in one of its catalogues.
The advert, for the 鈧�5.99 child鈥檚 baby-like, 鈥渋nteractive鈥� doll Baby Born, was shown with a photo, and a paragraph promising that the doll could allow you to 鈥渂ecome a real mummy鈥� (鈥渄eviens une v茅ritable maman鈥�), with its 10 accessories, and the ability to cry, eat, go to the bathroom, be bathed in water, and sleep.
It was also shown as available in three varieties: 鈥済irl, boy, or 鈥榚thnic鈥欌�� (鈥渇ille, gar莽on, ou ethnique鈥�), reports .
Social media users were quick to condemn the advert, especially the use of the word 鈥渆thnic鈥� alongside 鈥済irl or boy鈥�.
Some simply expressed disbelief at the advert, but others called for Carrefour to remove the it immediately and explain their use of words.
鈥淲e regret this labelling error,鈥� said Carrefour when contacted by . 鈥淲e offer our apologies [for this], which came from one of our suppliers鈥�.
The group said it would immediately correct the wording of the advert on its online catalogue, but did not say what would happen to the printed version.
