As part of his research process, he polled several thousand Âé¶¹´«Ã½Ó³», and used the responses to draw up the ‘ultimate’ pastry map.
Overall, ‘pain au chocolat’ is used in most of France, except the south-west and fringes in the north and north-east. In contrast, ‘chocolatine’ is used in most of the south-west.
A map of France showing what people call a 'pain au chocolat' in different regions of the countryCopyright Mathieu Avanzi
In defence of ‘chocolatine’
And despite being the lesser-used name, ‘chocolatine’ appears to have gathered a cult following over the years, especially on social media, with people passionately fighting for their favourite term.
There is a ‘defence committee’ for the chocolatine on the social network Facebook, while in 2013, satirical website Le Gorafi wrote a deliberately ‘fake news’ article about a baker from Toulouse (a definite ‘chocolatine’ centre) who had beaten up a man who came into his boulangerie asking for a pain au chocolat.
Similarly, when members of the public were asked to rename the French regions, internet users from what is now Occitanie (previously Midi-Pyrenees) suggested the name ‘Chocolatinie’ would be more apt.
The linguist map also revealed that the name battle is not confined to two sides. All hail the ‘couque au chocolat’ (Ardennes), ‘petit pain au chocolat’ (Hauts-de-France and Grand Est), and - possible sacrilege? - a ‘croissant au chocolat’ (Grand Est).