Since production began there in the 1930s, these characterful bowls have become a staple of French cabinets and breakfast tables – often used for hot chocolate for children – and have travelled across the world.
Family members generally have their own, with each bowl bearing a first name on the outside and a motif inside.
Globalisation has forced many manufacturers to outsource production overseas, turn to other activities or shut down completely, but the Cado family, owners of the Nistar company, are among the last in the industry to produce bowls that are handmade at each stage of production.
They bought the original factory of Yves and Marcel Boutain in 2002. These brothers were the first to add names to traditional Breton bowls when, in 1936, they turned the family-owned shop into a ceramics workshop in Saint-Gilles-Croix-de-Vie, a small town on the Atlantic coast south west of Nantes.
Mr Cado said other companies now outsource a lot of production to China, North Africa, Spain and Portugal, and use transfer printing for the designs rather than doing it by hand, because it is cheaper.
Similar styles of bowl (that replace names with words and slogans) are also mass-produced, imported from abroad, and sold in supermarkets across the region.
“People are no longer interested in the craft, although it is fascinating,†said Mr Cado.
The bowls used to be made with a distinctive red clay from a nearby family-owned quarry.
The Boutain brothers initially produced two types of bowls, one with and one without handles – called oreilles (ears) in French. When the bowl with handles grew popular, they ditched the other model and concentrated on these.
Nistar employs four other workers – three to help with painting and one assisting Arnaud Cado in production.
What are the different designs on offer?
The variety of bowls has grown from the blue-layered ‘Ninette’ to feature yellow, red, pink and green.
Designs have similarly multiplied from depictions of the traditional bigouden headdress – the tall lace bonnet worn by Breton women – to include scenes such as the Eiffel Tower and Notre-Dame.
Personalisation has also become key to the company’s survivalNistar
Personalisation has also become key to the company’s survival.
“There are countless different spellings of names like Thibaud or Matteo,†said Mr Cado.
He said Emma and Jade were among the most popular female names, with Benjamin and Nathan for their male counterparts.
Nistar even produces bowls with phrases such as ‘I love you Dad/Mum’ or pet names for lovers such as choupinette and ma grosse caille, from €10.80.
The company produces 80,000 handmade bowls a year, or 2,000 bowls a week.
The Faïencerie Henriot in Quimper and the Faïencerie de Pornic are two other renowned producers of these bowls.
Nistar hopes to obtain the Entreprise du patrimoine vivant status – an official label given by the state to companies to acknowledge excellence in specific crafting skills – but the process is “very, very longâ€, said Ms Cado.